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February 25th, 2009 admin Leave a comment Go to comments

Beijing Golf

Omega Mission Hills 1.2 billion pound

Beginning of this year, already has a "China Villa hegemony" of the reputation of the Mission Hills renewed rumors of breaking news: Mission Hills Golf Club has successfully won the 2007-2018 period of 12 consecutive sessions of the right to host the World Cup of Golf has been a number of authoritative media in Europe and the United States have described as "the Beijing Olympics the Chinese sports event after another,"!

Even more shocking is the world's top supplier Omega watches, after learning of the news quickly and Mission Hills officially signed up to 1.2 billion the total amount of astronomical contract! Ultimately from a number of well-known international brands stand out and become the 12th consecutive Mission Hills Golf World Cup title sponsor.

Mission Hills Golf World Cup in the end is a kind of event, it is worth Omega's Costly whom the 1.2 billion who spent huge sums of money? Phoenix Satellite TV is already savvy heard about Mission Hills Golf World Cup will host the message, thus decisively billion purchase of F Wang enjoying the great appreciation of the effect of economic events? "Omega Mission Hills World Cup of Golf" will officially start in November this year.

Omega Mission Hills by signing with the high price of this contract, throughout the history of world sports are extremely rare! Up to 12 billion Yuan, a huge sponsorship, or even likely to have exceeded the Omega as a global partner to the International Olympic Committee Beijing 2008 Olympic Games, the amount provided by the sponsor. Even more mind-boggling is that this 1.2 billion is also more than just sponsorship costs, Omega to achieve a good effect on the market, the matching promotional funds are likely to also be as high as one billion Yuan or more!

1 pairs of events, however, has deep economic research of economists continue to insist that Omega will be the next 12 session of the World Cup of Golf biggest winner. "World Cup of Golf as the world's highest level, but also the only form of confrontation, the state's top golf tournament, the Olympic Games has always enjoyed the reputation of aristocracy, its global influence of the elite in no way inferior to the Olympics or soccer's World Cup!”The economist said:" Swiss Omega watches the future of marketing in China, Gong Lue in fact very clear, that is, through two premier events on the target customer base to form a strong cover. But these two top-level events, one is the Olympic Games, and the other is the Mission Hills World Cup of Golf! "

Mission Hills won the right to host the World Cup for 12 consecutive sessions of golf, the golf industry has created one of the worlds can not transcend history. However, in much insider view, "will forever be contending for first place," the Mission Hills Group must not stop here. Mission Hills are likely to spend much in the next 12 years, with a huge investment to build the World Cup of Golf to become the world's most influential international sports events, and thus to promote golf as a truly global movement!

It is precisely because of the strong intervention Mission Hills will soon be on November 22 the official start at the Mission Hills

The "2007 World Cup of Golf" in the number of teams from the original 24 soared to 32, the United States, Britain, Germany, South Africa, golf powers will send their top players come to play. The whole race the prize amount will reach a record 500 million U.S. dollars, more than 140 countries around the world and will be simultaneously broadcast live.

"If the Olympic Games and soccer World Cup is a carnival of the general public, then World Cup of Golf is national dignitaries gathered, Multimanager super Vanity Fair!" A well-known experts in golf operations analysis of an interview with reporters said: " Goldman Sachs had predicted that the Olympics will be from 2002 to 2008 between the Chinese to accelerate annual GDP growth of 0.3%, our preliminary estimate of 12 consecutive sessions of the Mission Hills World Cup will also Shenzhen, Dongguan, two to create 300-500 million economic benefits! Shrewd decision-making levels of Omega fancy just such a top event unparalleled economic power. "

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